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In a significant shift, LinkedIn has decided to remove its AI-powered prompts, which were originally designed to help Premium users by analyzing content and surfacing opportunities. This move comes in response to growing user dissatisfaction. However, LinkedIn is far from stepping away from AI; in fact, it's doubling down on incorporating AI in other, potentially more beneficial ways. Here’s an in-depth look at what prompted this decision, what changes users can expect, and what the future holds for AI on LinkedIn.

LinkedIn’s AI-powered prompts, introduced in November of last year, were part of a broader AI strategy to enhance the user experience. These prompts would appear under posts for Premium users, offering suggestions or insights based on the content. The promise was that AI would "meticulously analyze" content, providing relevant questions and highlighting key opportunities across the platform. 

Despite the ambitious goals, many Premium users found the feature more irritating than helpful. Instead of adding value, the prompts felt intrusive, and there was no clear way to disable them. Clicking on these suggestions often led to simplified AI-generated summaries of original content—far from the in-depth analysis users were expecting.

The decision to pull the feature was primarily driven by user feedback. Subscribers, who pay extra for Premium services, expressed dissatisfaction with the AI prompts. They found them to be repetitive, irrelevant, and cluttering their feeds without providing real insight. For many, it felt like a nuisance rather than a premium benefit.

In a statement to Fast Company, LinkedIn spokesperson Suzi Owens acknowledged these concerns, stating, “We’ve removed the insights on feed posts as we continue to test and learn.” However, she assured users that the company remains committed to utilizing AI in other parts of the platform to help members grow in their careers.

While the AI-powered prompts are disappearing, this doesn’t mean LinkedIn is backing away from AI altogether. In fact, the platform is still relying on AI to provide personalized insights on job searches, networking, and career growth. LinkedIn users can still expect AI-powered tools on the job homepage to help them build connections, prepare for job opportunities, and research companies.

The removal of the prompts signals a broader evolution in how LinkedIn wants to integrate AI into its user experience. Instead of cluttering feeds with unwanted suggestions, LinkedIn is refining its AI tools to offer value where it matters most—personalized job search experiences, networking strategies, and more thoughtful content insights.

Looking ahead, LinkedIn has hinted at deeper AI integration in the future. With advancements in generative AI, the platform may roll out features that enhance user interactions in new and innovative ways. Whether it’s smarter networking recommendations, better job-matching algorithms, or more intuitive content suggestions, LinkedIn’s AI future is far from over.

Moreover, LinkedIn recently updated its user agreement, which will automatically enroll users into a program where their data can be used to train its AI models. This suggests that LinkedIn is preparing for more sophisticated AI-driven features that rely on user data to offer better insights and personalized experiences.

LinkedIn’s decision to remove AI-powered prompts might feel like a retreat to some, but it’s clear that the platform is listening to its users and adjusting its approach. The removal of an unpopular feature indicates a willingness to iterate and improve, rather than doubling down on a failing tool.

As LinkedIn continues to test and refine its AI offerings, users can expect a more seamless integration of AI into their professional lives—one that provides real value without the noise. The future of AI on LinkedIn is promising, and though some features may fall by the wayside, others will rise to enhance how professionals connect, grow, and find opportunities.

The changes at LinkedIn highlight a growing trend across tech platforms—using AI to enhance user experience while balancing feedback from real-world use. While AI-powered prompts may no longer be part of the LinkedIn landscape, the platform’s commitment to using AI for smarter job searches and networking remains stronger than ever.

The question now is: How will LinkedIn leverage AI to create a more efficient, personalized, and rewarding experience for its users? Only time will tell, but one thing is certain—LinkedIn is poised to continue innovating in the AI space, shaping the future of professional networking for years to come.


What do you think? How do you feel about LinkedIn’s decision to remove AI prompts? Will the platform’s focus on AI-driven job search tools benefit you in the long run? Let us know your thoughts and stay updated with the latest news in tech and AI by following MagicNation.