A bad news for the apple airtel users .
Airtel has announced a strategic collaboration with Apple, bringing Apple TV+ and Apple Music services to its premium customers. This partnership signifies a major shift in Airtel's content strategy, leading to the closure of its Wynk Music platform by the end of the year.
Airtel's New Offerings: Premium Airtel broadband and postpaid subscribers will now have Apple TV+ and Apple Music included in their plans, enhancing their entertainment options.
- Impact on Wynk Music: With this new partnership, Airtel will discontinue Wynk Music, which has been a popular streaming platform in India. This move is seen as Airtel aligning itself with a global brand like Apple to offer more premium content.
- Benefits for Wynk Premium Subscribers: Existing Wynk Premium subscribers won't be left behind. Airtel plans to roll out exclusive offers to help them transition to Apple services, ensuring they continue to enjoy a seamless music experience.
- Employee Transition: Wynk Music employees will not face job losses; instead, they will be reassigned to other roles within Airtel's diverse business units.
This strategic shift is expected to provide Airtel's high-tier customers with a more enriched content experience while leveraging Apple’s strong brand presence.
